Cleveland Cavs Let em Know Commerical
We had a blast working with the Cleveland Cavs and DP Caleb Crossen to bring this fantastical, dreamlike concept to life. This project came just as we were getting our feet wet with our new DMX Blackout, which proved essential for incorporating strategic lighting cues. It was a great exercise in not only bringing the camera motion and lighting to life but also securing a few heavy-duty tools at the eleventh hour.
When it became clear that a technocrane was needed for a pivotal shot, we tackled the logistical hurdles and provided a crane within just 48 hours. This project was a rewarding challenge—not only in executing their creative vision but also in delivering last-minute production support to ensure their shoot and planning went off without a hitch.